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SRAM products hero image compilation.

SRAM Product Appearance Design Internship

During my time as a Product Appearance Design Intern at SRAM, I helped work on a variety of mountain and road bicycle products for brands like SRAM, RockShox, Zipp, and Quarq.

Our goal was to combine graphics, placement, and finishes to design components as attractive as possible, while also providing durability and protection from corrosion, utilizing responsible manufacturing processes, and meeting engineering specification requirements. We also worked to develop a coherent brand language, and visually evaluated product lines and competitors. Most of my time was spent drawing and re-drawing graphics, mocking them up on parts both digitally and physically, and preparing control drawings for manufacture.

Below are some of the products I worked on as well as some of my favorite concept sketches.

ROCKSHOX 35 GOLD

Front Suspension Fork Model Logo and Product Decals
Wheel Size: 27.5” & 29”
Travel: 100mm, 120mm, 130mm, 140mm, 150mm, & 160mm.
Damper Type: Motion Control
Color: Diffusion Black & Gloss Black
Upper Tube Type: 35mm Straight Wall Aluminum
Fork Offset: 37mm & 44mm (27.5”), 44mm & 51mm (29”)

Rockshox 35 Gold Hero Image. 35 logo sketching. Mocking up the 35 logo on the part. Final RockShox 35 Gold Logo. Final RockShox 35 Gold Decals. Final RockShox 35 Gold Render 1. Final RockShox 35 Gold Render 2. Final RockShox 35 Gold Render 3.

SRAM Team Cover-Up Decals

Cover Up Decals
Components: Crankset, Shifter Levers, Front Derailleur, Rear Derailleur, & Chainring
Material: Screen Printed & Die Cut Black Adhesive Vinyl

SRAM Team Decals hero image.

Prior to the release of SRAM’s new groupset, it goes through field testing, including during professional races. During these races, the product logos are usually covered up with adhesive decals or electrical tape. These decals are used to hide the model and product marks, but still show that the components are made by SRAM.

SRAM rear drivetrain spyshot with electrical tape covering product logos. SRAM  front drivetrain spyshot with electrical tape covering product logos. Exploring graphics placement on the crankset. Final Team graphics component mockups. Team graphics decal prototyping. Final Team graphics mockup on drivetrain. Final Team graphics mockup on bike.

Quarq DZero dub

Power Meter, Spider, and Crankset:
Components: Crankset, Coverplate, Battery Cover, & Spider
Materials/Processes: Carbon Cranks with Clear Coat, Masked Bead Blast, Water Slide Decal, Injection Molded Polymer, In-Mold Texturing, & Pad Print

SRAM Team Decals hero image.

The Quarq DZero is a power meter that uses a strain gauge to measure the power output of the rider. By placing the power meter in a removable crank-spider, the DZero achieves accurate results and is interchangeable with several different crankarms and chainrings. In updating the graphics and finish for the DZero power meter and crankset, extra caure was taken to ensure the colors and layout worked well with current and previous SRAM and Shimano drivetrains.

Existing Quarq DZero products to update. Existing Quarq DFour products to update.
Existing Quarq and Red products to be compatable with. Existing Quarq and Shimano products to be compatable with.

The Quarq DZero cranks can be used with both SRAM and Shimano chainrings and drivetrains by using different spiders, while the DZero spider can be used with a variety of SRAM and Quarq cranks.

DZero concept iteration. Final DZero cranks concept details. Final DZero cranks and coverplate mockup. Final DZero cranks and DFour coverplate mockup. Final concept mockup on road bike. Sample approval and photos. Final Quarq DZero Hero Render Image. Final Quarq DZero Hero Render Image with chainring Final Quarq DZero Dfour Render Image.

Additional Product Appearance Sketches

MTB Groupset Finish and Graphics:
Components: Crankset, Rear Derailleur & Cassette.
Processes: Forged/Die Cast Aluminum, Blasted/Tumbled, Anodized, Pre/Post Ano Laser, Bake On Decal, Masking, Paint, & Clear Coat.

SRAM GX Digital Distortion Tech Camo Concept. SRAM GX rub zone fatigue. SRAM MTB Concept.